نيسان تدعو الجميع إلى الالتزام بالاستدامة من خلال حملة "أوريغامي" الرقمية

نيسان تدعو الجميع إلى الالتزام بالاستدامة من خلال حملة “أوريغامي” الرقمية

نيسان تدعو الجميع إلى الالتزام بالاستدامة من خلال حملة "أوريغامي" الرقمية

عادت نيسان التأكيد على التزامها بأهدافها المتعلقة بالاستدامة والحياد الكربوني حيث أطلقت حملة مميزة تدعو من خلالها الجميع إلى التعهد بالعمل المناخي. أُطلِقَت الحملة عبر الموقع الالكتروني TheNissanNext وهي مستوحاة من حرفة الأوريغامي اليابانية التقليدية. وسيقوم المشاركون في الحملة على إدراج أهدافهم البيئية على شكل زهرة ورقية رقمية.

تنطلق هذه الحملة الرقمية من التراث الياباني العريق للعلامة التجارية لتسلّط الضوء على أهداف نيسان للاستدامة مع اعتماد مقاربة رقمية بامتياز تشجع الجميع على التغيير عبر نشر التوعية حول أهمية خيارات الأفراد وانعكاساتها على البيئة. وتشكّل هذه الحملة امتداداً لحملة علامة نيسان التجارية “فلنتحرك” الخاصة بإكسبو 2020 دبي، وهي تدعو الأفراد إلى التعهّد بالحد من بصمتهم الكربونية عبر اتخاذ خطوات بسيطة في حياتهم اليومية من بينها إطفاء الأنوار وإعادة التدوير وتوليد الطاقة النظيفة باستخدام الألواح الشمسية وغيرها.

وتدعو الحملة الأفراد إلى ابتكار تصاميم فريدة تحمل تعهداتهم والاختيار بين خمسة ألوان وستة أنماط، بما في ذلك ساكورا (أزهار الكرز) التي ترمز إلى البدايات الجديدة؛ وأسانوها (أوراق القنب) التي تمثل النمو؛ وكاغومي، وهو نمط هندسي متقدم تقنياً يرتكز على تصميم مصابيح خلفية من نيسان.

تشدد شركة بسطامي وصاحب – نيسان الأردن على أهمية حملة أوريغامي الرقمية والمستوحاة من التراث الياباني القديم وانطلاقها في مثل هذا الوقت لما يعانيه العالم من تغيرات مناخية، في محاولة بأن تقدم كل ما يلزم لحماية البيئة والحفاظ على مصادرها الطبيعية والتقليل من الانبعاثات الضارة الناتجة من الممارسات اليومية للأفراد. تشجع شركة بسطامي وصاحب – نيسان الأردن، النشاطات اليومية الفردية التي من شأنها أن تقلل من البصمة الكربونية والتي تعتمد في جوهرها على الممارسات الخضراء من إعادة تدوير وإطفاء الأنوار والاعتماد على مصادر الطاقة البديلة، كون الأردن يعتبر من أكثر دول العالم التي يحتوي عليها وذات جودة عالية.

 

وفي هذا الإطار، قال عبدالإله وزني، رئيس قسم التسويق والمنتج في نيسان الشرق الأوسط: “نسعى من خلال حملتنا الرقمية هذه إلى التركيز على أهمية بناء مستقبل أكثر استدامة. ونقوم بذلك في نيسان من خلال استخدام التكنولوجيا وتعزيز الابتكار لإثراء حياة الإنسان. وتعدّ حملة الأوريغامي الرقمية خطوة في الاتجاه الصحيح ونهدف من خلالها إلى تشجيع الحوار حول الاستدامة وتعزيز وعي الأفراد حيال أفعالهم والعمل نحو مستقبل أكثر نظافة حفاظاً على البيئة.”

وتعتبر حملة الأوريغامي من نيسان الأحدث ضمن سلسلة الحملات الرقمية التي أعدّتها الشركة لتسليط الضوء على شراكتها مع إكسبو 2020 دبي خلال الأشهر المقبلة، وهي استكمال لفعالية نيسان التي أقيمت في أكتوبر العام الماضي في إكسبو 2020 دبي والتي تخلّلها العرض الأول في المنطقة لسيارة أريا الكهربائية كلياً. وترمز أريا، أول سيارة كروس أوفر كهربائية كلياً من نيسان، إلى مسيرة العلامة التجارية التطلعية نحو مستقبل الكهرباء والتنقل المستدام.

وأكدت نيسان العام الماضي على التزامها بالاستدامة العالمية من خلال وضع هدف تحقيق الحياد الكربوني في كافة عمليات الشركة ودورة حياة منتجاتها بحلول عام 2050. وتندرج في إطار هذا الالتزام خطة طموحات نيسان 2030، وهي رؤية الشركة الجديدة طويلة المدى لتمكين التنقل. فنيسان تسعى إلى أن تصبح شركة مستدامة تقود المسيرة نحو عالم أنظف وأكثر أماناً وشمولاً، وذلك استجابةً للاحتياجات البيئية والمجتمعية واحتياجات العملاء الملحّة.

من جانبه علّق المهندس عكرمة محاسنة، الرئيس التنفيذي لشركة بسطامي وصاحب الوكيل الحصري لمركبات نيسان وإنفينيتي في الأردن:” نسعى دائما بأن نقدم أفضل وأحدث التكنولوجيات المستخدمة في صناعة المركبات وكل ما هو جديد، ولذلك؛ كنا السباقين في استيراد وإدخال المركبات التي تعمل على نظام الكهرباء الكامل إلى السوق الأردني، الأمر الذي ساعد على تقليل انبعاثات ثاني اكسيد الكربون في الهواء، محققين ومكملين بذلك الرؤيا الرئيسية لشركة نيسان الام في دعم المستقبل المستدام، والذي يعتمد على كل ما هو أخضر لحماية المناخ والبيئة”.

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