نيسان توقف علامة داتسون نهائيا تخفيضا للنفقات

نيسان توقف علامة داتسون نهائيا تخفيضا للنفقات

قبل فترة وجيزة أعادت شركة نيسان إحياء علامة داتسون وذلك من أجل توفير سيارات ذات سعر معقول تستهدف ذوي الدخل المحدود إلا أنه يبدو أن ذلك لن يدوم طويلا للأسف.

الغاية من إيقاف علامة داتسون عن العمل هو رغبة شركة نيسان توفير 4 مليار دولار من أجل توفير السيولة المالية الكافية لها خاصة أنها تعاني مؤخرا من أزمة مالية اضطرتها أيضا لإتخاذ قرار بتخفيض حجم الإنتاج السنوي بفارق كبير وهو أيضا أمر ليس بالسهل.
يجدر الذكر أن طرازات نيسان كانت تسوق سابقا تحت تسمية داتسون قبل أن يتم لاحقا اعتماد تسمية نيسان الحالية منذ مطلع ثمانينيات القرن الماضي علما أنها كانت توفر طرازات ذات ميزات وإبتكارات تقنية هائلة مكنتها من توفير جدارة تشغيل مرتفعة لكن بسبب ارتفاع التكاليف أدى ذلك لتعرض الشركة لأزمة مالية كادت أن تتسبب في إفلاسها لولا تدخل رينو التي تمكنت من إنقاذها.
من الممكن من أجل مساعدة تخطي الأزمة زيادة التركيز على إطلاق طرازات كهربائية بالكامل حيث أن الشركة لديها طراز ليف وهو الطراز الكهربائي الأكثر مبيعا على مستوى العالم وبالتالي لا بد من توفير المزيد من أجل إعطاء دفعة من السيولة المالية لإنقاذ الشركة بالشكل المطلوب منها.
بجانب ذلك فإن الشركة ومن ضمن خططها هي توفير جيل جديد من الطراز الرياضي Z خاصة أن الجيل الحالي منها متوفر منذ عام 2009 وهو ما دفع بالعزوف عنها لصالح خيارات أحدث منها وربما أيضا يتم إطلاق جيل جديد من طراز GT-R الأكثر شراسة علما أنه كان يخضع لعدة تحسينات بشكل دوري أحدثها عام 2017 والذي شهد رفع القوة الحصانية لغاية 570 حصان “عندما تم إطلاق الجيل الحالي عام 2007 بلغت القوة فقط 480 حصان”
عام 2013 شهد إعادة إحياء علامة داتسون للحياة مجددا وذلك من أجل تقديم طرازات تساعد على توفير وسيلة نقل ملائمة للأشخاص ذوي الدخل المحدود لكن ذلك للأسف لن يستمر طويلا خاصة في ظل معاناة بعض صانعي السيارات بسبب فيروس كورونا الذي اضطرهم لإغلاق مصانعهم لمدة تزيد عن الشهر لحين استكمال إجراءات السلامة.

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